A B O U T U S
Building Brands is a multi-modal marketing and branding company that adopts a holistic approach that combines customer insight, strategy, co-creation and collaboration to improve customer experience and deliver superior business performance.
Whether your business growth is centred on acquiring new customers, growing and keeping existing customers or a subtle combination of these elements, Building Brands has a strategy to expand your bottom line and improve your organisation’s customer reputation.
Leading customer-centric brands use customer intelligence to inform their innovation and design. True customer-centric innovation puts the customer at the heart of innovation efforts and incorporates active customer participation. In a nutshell, knowing your customer is a critical cornerstone in your strategic growth and sustainability. Let Building Brands help you!
S E R V I C E S
Benefit from customised marketing and branding solutions
Flexibility and customisation form the backbone of the Building Brands philosophy. Solutions that work for clients in driving profitability through brand exposure and growth are achieved through an integrated mix of services that include:
Marketing strategies. Strategic planning and the development of a customer insight and campaign is critical. Building Brands focuses on identifying the real opportunities where content can help brands play a meaningful role in their customers’ lives. Using social media platforms, Building Brands creates conversations between brand and customer through timely, relevant and entertaining brand content.
We can assist SMMEs in devising communications and marketing strategies that maximise brand exposure through a mix of traditional and digital media. Services include market analysis; brand penetration analysis & review; design and execution of brand development plans; target market database development.
Content creation. The words you choose, and the way you use them, are as important to your brand as the right logo, colour scheme or design. They send clues to your customers about the kind of organisation you are.
Content strategy is fundamentally about getting the right content to the right user at the right time, matching consumer need to brand strategy. Services include all forms of written material, from press releases, case studies and opinion pieces, through social media, websites, advertisements and blogs, to brochures and mailshots. Media planning, liaison and press cuttings are part of our service offering.
Email marketing. A regular email newsletter is a non-intrusive way to keep your brand in your recipient’s minds. It’s also highly effective and represents exceptional value for money. According to Experian, the average business email delivers over 40 times return on investment. However, because of the sheer volume of emails your potential customers receive daily, your email needs to stand out to make an impact.
Events – Conceptualisation, planning and organising of events. Includes design, invitations, promotional material, venues and catering.
Exhibition stands – Conceptualisation, design, supply and project management of exhibition stands or shopfitting projects.
Marketing material – design, printing and supply of supporting marketing material including banners, pamphlets & brochures, business cards, company/product logos, corporate gifts.
Industrial training – organisation of specialised training events, development of programmes, sourcing of speakers and subject matter experts.
Digital marketing. Your website is your online shop window – it’s where all of your social media, email and blog activity points back to. Clear and compelling website content is what turns visitors into customers.
People read quickly online, so you need your copy to be easy to read. Using the right words helps to persuade your visitors to convert to becoming your customers. Google favours high quality copy that naturally contains the keywords your audience are searching for.
Services include website conceptualisation through design and implementation including search engine optimisation; Google AdWords creation and posting; social media platform setup and updating; newsletter design and creation; and management of customer databases as well as distribution of newsletters.
WHAT WE OFFER OUR CLIENTS
- Strategic advice on corporate image management
- Annual marketing and PR plan to meet the stated objectives
- A dedicated, professional and talented team backed by relevant industry experience
- Exposure in key media vehicles
- Information on important media opportunities, and innovating new ones
- A PR plan that works in synergy with advertising for best results
- Fresh and creative approach to every marketing and PR initiative.
- The ability to rapidly gain a thorough understanding of your business/brand
- The ability to recommend innovative, cost-effective strategies
- Media support due to nurtured relationships
- Quick response time
- Ability and commitment to meet deadlines
- Nationwide reach through a network of associates and consultants.
O U R T E A M
PR and Copywriting
Allyson has 35 years’ experience in corporate and agency public relations and publishing. She has successfully run her own copywriting and PR business, across a number of industries, for the past 23 years.
Bringing words to life and making brands sound sensational is her forté. Allyson has a strong and diverse network of media contacts for truly comprehensive coverage of information in the print and online media sector.
Riandi has a solid marketing background, taking client concepts from grass roots level right through to market permeation. With a keen eye for business opportunities and creative ideas, she is able to determine what makes customers buy specific products and strategically apply this data to maximising brand development and growth.
Building Brands has the capacity to not only create marketing strategies for brands but for organisations as a whole, allowing complete promotion to identified target markets.
Exhibitions and Events
Exhibitions & EventsA synergistic team of specialists bring any corporate event to life in a dynamic and exciting fashion. From stand/event conceptualisation and design through to stand building and shopfitting, the team takes the hassle out of both small and large scale events.