“Vision without action is a daydream. Action with without vision is a nightmare.” — Japanese proverb
For products and services to sell, they need to be subjected to a clearly defined and well-executed marketing strategy. Strategy sprang from the need for people to defeat their enemies in ancient times and the word ‘strategy’ is derived indirectly from the Classic and Byzantine (330 A.D.) Greek ‘strategos’, which means ‘general’ or ‘the art of the general’.
There are some questions you need to ask yourself (and your team) before you embark on a marketing strategy:
- What are you selling?
- Who is your target market?
- Who is your competition?
- How do you grow awareness of your brand?
- How do you build credibility for your brand?
- How do you stay consistent in your messaging?
- How do you stay focused on what is important?
In general, a marketing strategy should contain at least some of the following elements:
- Paid-for advertising
- Boosted posts
- Free/earned content (PR and media)
- Search engine optimisation
- Search engine marketing (for example, Google AdWords)
- Remarketing campaigns
- Social media
- Content marketing.
So let’s go to war and get your marketing strategy in place so your brand can conquer the market. Email firstname.lastname@example.org to set up an appointment for us to develop your company’s marketing strategy.