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Case studies instill confidence

Case studies or application articles allow companies to showcase what they have done for clients. A case study is an objective way of promoting your company, its products, services, and capabilities, without it being deemed a hard sell. Case studies…

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Thought leadership articles

A thought leadership article is not just a revamped press release. It is an extremely specialised type of content creation that, like a press release, follows certain rules to be considered as such. According to Bruce Rogers, Chief Insight Officer at Forbes and…

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Press releases/announcements

Writing a press release and distributing it through appropriate channels will gain valuable exposure for your brand. A press release is a formal announcement made by a business that shares newsworthy information, relating to its latest business development, with the…

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