The best social media marketing platforms for businesses include Facebook, YouTube, Instagram, LinkedIn and Twitter. Before you even begin with social media marketing you need to ask yourself these questions: What social media platforms are they using? Why are they…

Case studies or application articles allow companies to showcase what they have done for clients. A case study is an objective way of promoting your company, its products, services, and capabilities, without it being deemed a hard sell. Case studies…

A thought leadership article is not just a revamped press release. It is an extremely specialised type of content creation that, like a press release, follows certain rules to be considered as such. According to Bruce Rogers, Chief Insight Officer at Forbes and…

Writing a press release and distributing it through appropriate channels will gain valuable exposure for your brand. A press release is a formal announcement made by a business that shares newsworthy information, relating to its latest business development, with the…

We now know that print advertising is not about to disappear in the foreseeable future, but it’s also a good idea to add some digital advertising to your marketing programme. There are six types of digital advertising you could invest…