Appeal to the senses with videos
In general, people like to be able to visualise things, so a video is perfect if you want to appeal to their senses. Videos can take a couple of forms – professionally filmed corporate-style videos, and self-made unboxing and ‘how to’ style videos. They can be used as a promotional tool on your website, on your social media platforms, on YouTube, and in formal presentations. The most popular video types are: Behind the scenes; Vlogs; Education videos; and Commercials. Education videos are found to be the most effective way to add value for your target market.
Why videos?
- Videos are engaging and captivating for the audience. 73% of them prefer watching product videos.
- They allow for more product transparency which increases the consumer’s trust in your brand.
- Videos let you describe your products and services, and include more information.
- They’re interactive and can be used to have conversations with your audience.
- They are a proven way to build traffic, increase conversions and boost ROI.
So, what makes for great video content?
- Have a great message
- Use eye-catching visuals
- Be creative
- Be concise
- Be consistent in your branding
- Invest in a good video camera and audio equipment
- Edit your video
- Optimise for use on mobile devices.
Building Brands works with a team of videographers who can match the package to your budget. Contact us and let’s get filming!
