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Appeal To The Senses With Videos

Appeal to the senses with videos

In general, people like to be able to visualise things, so a video is perfect if you want to appeal to their senses. Videos can take a couple of forms – professionally filmed corporate-style videos, and self-made unboxing and ‘how to’ style videos. They can be used as a promotional tool on your website, on your social media platforms, on YouTube, and in formal presentations. The most popular video types are: Behind the scenes; Vlogs; Education videos; and Commercials. Education videos are found to be the most effective way to add value for your target market.

Why videos?

  • Videos are engaging and captivating for the audience. 73% of them prefer watching product videos.
  • They allow for more product transparency which increases the consumer’s trust in your brand.
  • Videos let you describe your products and services, and include more information.
  • They’re interactive and can be used to have conversations with your audience.
  • They are a proven way to build traffic, increase conversions and boost ROI.

So, what makes for great video content?

  • Have a great message
  • Use eye-catching visuals
  • Be creative
  • Be concise
  • Be consistent in your branding
  • Invest in a good video camera and audio equipment
  • Edit your video
  • Optimise for use on mobile devices.

Building Brands works with a team of videographers who can match the package to your budget. Contact us and let’s get filming!

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