Company brochures are not dead!
With the presence of the digital world, is it still important to have a well-designed brochure? The answer is yes. Along with your website, social networking, advertising, and marketing efforts, a company brochure is integral to your branding process.
Not convinced? Here are a few statistics from Bentley University (Massachusets, USA) that answer the question about whether brochures are still relevant:
- Seven out of 10 tourists, and visitors, tend to pick up brochures.
- 95% of visitors that obtain brochures become aware of a business
- 80% of people consider visiting/or buying from the business they saw in brochures.
A company brochure is a vital piece of literature about your products and services that a potential customer can take with them. A brochure keeps the face of your business in their hands — and in their heads. It is a reminder of your services.
What will a brochure do for your company or business?
- A well-designed brochure serves as a perfect introduction to your business.
- Accurately distributed, brochures can expand your company’s visibility.
- Brochures are great marketing tools when reaching out to new customers.
- Brochures can provide positive press about your company.
- Brochures are perfect for trade shows and networking opportunities.
Properly written content must be used for your brochure, you include high-quality images, and an experienced designer designs it.
Building Brands has compiled brochures for a variety of clients. Ask us today how we can make your brand stand out in a high-quality brochure.
