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Company Brochures Are Not Dead!

Company brochures are not dead!

With the presence of the digital world, is it still important to have a well-designed brochure? The answer is yes. Along with your website, social networking, advertising, and marketing efforts, a company brochure is integral to your branding process.

Not convinced? Here are a few statistics from Bentley University (Massachusets, USA) that answer the question about whether brochures are still relevant:

  • Seven out of 10 tourists, and visitors, tend to pick up brochures.
  • 95% of visitors that obtain brochures become aware of a business
  • 80% of people consider visiting/or buying from the business they saw in brochures.

A company brochure is a vital piece of literature about your products and services that a potential customer can take with them. A brochure keeps the face of your business in their hands — and in their heads. It is a reminder of your services.

What will a brochure do for your company or business?

  1. A well-designed brochure serves as a perfect introduction to your business.
  2. Accurately distributed, brochures can expand your company’s visibility.
  3. Brochures are great marketing tools when reaching out to new customers.
  4. Brochures can provide positive press about your company.
  5. Brochures are perfect for trade shows and networking opportunities.

Properly written content must be used for your brochure, you include high-quality images, and an experienced designer designs it.

Building Brands has compiled brochures for a variety of clients. Ask us today how we can make your brand stand out in a high-quality brochure.

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