skip to Main Content
Drive Traffic To Your Website With Google AdWords

Drive traffic to your website with Google AdWords

There are several ways to drive traffic to your website, including SEO. However, the importance of Google AdWords cannot be overemphasised if you are trying to quickly reach a targeted market.
A website needs traffic for it to serve its purpose. No impressions equal no conversions. Google’s AdWords is a great tool for getting traffic to any given website. According to the Google Economic Impact Report “Businesses make an average of $2 in revenue for every $1 they spend on Google Ads.”

When developing a Google AdWords search ad campaign, it is important to create a keyword list of words & phrases that best describe your products or services. You should select high-quality, relevant keywords for your campaign to help you reach interested customers, & match related ad sites. However, primary keywords are often very expensive, so you should also consider using secondary keywords, which can be used at less of a premium.

Here are some of the benefits of using Google AdWords:

  1. AdWords works faster than SEO
  2. Increase brand awareness
  3. Reach more customers through their Gmail Inbox
  4. Reconnect with visitors to your website
  5. Measure your performance consistently
  6. Explore more using your ads
  7. Tackle your competition better
  8. Build a larger audience for your business or brand
  9. Advertising can be scheduled to reach the right people at the right time
  10. Use a remarketing list to reach your audience with specific pieces of content
  11. AdWords are 100% measurable and scalable.

Google AdWords advertising lets you approach businesses of all shapes and sizes, but its accessibility & ease of use can be both a blessing & a curse. Anybody can launch an ad campaign in just a couple of minutes, & their business will start to benefit almost immediately.

However, if you’re not careful, your ad spend can just as quickly spiral out of control. Worse still, if you don’t get your ads just right, your brand risks reaching people outside of your target audience.

Ask us how we do it.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top