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On The Road Again — The Beauty Of Events

On the road again — the beauty of events

There is simply no better way to capture the attention of a multitude of people in a face-to-face manner than with live events like roadshows and trade shows. With the absence of such events during the COVID-19 lockdown, it is now more important than ever to grow your brand presence using events.

Let’s have a look at some statistics that support this claim:

  • 95% of marketers believe that in-person events help achieve business goals (Bizzabo, 2020)
  • 72% of event organizers agree that in-person events are a crucial part of their marketing strategy (Bizzabo, 2022).

What’s the difference between a road show and a trade show?

A road show is generally much smaller than a trade show, and typically involves a specific company ‘taking their products/services’ on the road to various customer destinations. The advantages of this type of in-person event include:

  • The sponsoring company controls all aspects of the event, from where and when it will be held, the content shared, the structure of the event, to how many people will attend.
  • They will not be competing against other company brands. The floor belongs to them and them alone.
  • Road shows can be a very effective way of encouraging prospects to take the next steps toward becoming customers and for keeping current customers up to date about new products.
  • Vendor-hosted events let us provide a personalized, interactive experience in a smaller, more intimate environment.

A trade show is generally much larger than a road show and typically takes place in one venue. Benefits of this type of event include:

  • Exposure during the build-up, during and after the show, as well as complete exposure and awareness.
  • Most trade shows offer extensive marketing campaigns as part of your exhibitor package.
  • A trade show exposes the capabilities of the participating vendors to a large number of potential buyers.
  • Buyers learn first-hand how vendors can benefit their company and buyers can compare the offerings easily.
  • Exhibitors have the ability to see what their competitors are showing/doing.

Building Brands has extensive experience in assisting clients with road shows and participation in trade shows. Ask us today how to get your brand on the road to success.

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