Press releases/announcements

Writing a press release and distributing it through appropriate channels will gain valuable exposure for your brand.

A press release is a formal announcement made by a business that shares newsworthy information, relating to its latest business development, with the media and other interested parties. Its aim is to generate press coverage.

Also referred to as a media release, news release, and press statement, a press release is typically written by a company’s marketing or public relations team (internal or external) and sent to media outlets, such as newspapers, magazines, radio stations, television stations, and websites.

A press release can contain information referring to a change in public dealing, strategic partnering, joint ventures, mergers, acquisitions, rebranding, notable hiring, product launches, or information of great importance.

Some characteristics of a good press release include:

• It must be framed in a way that is objective and factual to be considered genuinely newsworthy.
• It must communicate all the essential information – who, what, when, where, and how.
• It must be factually correct.
• It should follow the inverted pyramid approach: Start with the main idea or purpose then structure the next paragraphs by adding quotes and facts in the right order.
• It should ideally not exceed 500 words, or two double-line-spaced pages.
• It should be sent to the correct media – the shotgun approach does not work, and in fact irritates media personnel.

A well-written press release can help to build a brand’s reputation in the market, leading to increased sales. However, to be effective, it needs to be carefully thought out and drafted. The Building Brands team has over four decades of experience in creating brand-building press releases. Let us help you…