We can assist SMMEs in devising communications and marketing strategies that maximise brand exposure through a mix of traditional and digital media. Services include market analysis; brand penetration analysis & review; design and execution of brand development plans; target market database development.
Benefit from customised marketing and branding solutions
Flexibility and customisation form the backbone of the Building Brands philosophy. We don’t work from a rigid script when creating your customised marketing strategy. How boring would that be knowing you are just one of many? While all of these services (keep reading) are available, your ultimate goals, budget and target markets are the drivers in what your brand needs to succeed. Solutions that work for clients in driving profitability through brand exposure and growth are achieved through an integrated mix of services that include:
1. Advertising and media placements and media liaison
We have an extensive media database honed over many years and based on well-developed relationships with editorial and advertising staff. We will find the right media in which to create maximised buzz around your brand.
2. Content creation
The words you choose, and the way you use them, are as important to your brand as the right logo, colour scheme or design. They send clues to your customers about the kind of organisation you are.
Content strategy is fundamentally about getting the right content to the right user at the right time, matching consumer need to brand strategy. Services include all forms of written material, from press releases, case studies and opinion pieces, through social media, websites, advertisements and blogs, to brochures and mailshots. Media planning, liaison and press cuttings are part of our service offering.
3. Corporate identity creation
Your logo, letterheads and other corporate stationery should reflect the essence of what your company does, what it’s vision is and the type of customers it would like to have. Finding the right design, colours and overall aesthetic balance is undertaken in collaboration with your team.
4. Digital marketing
Your website is your online shop window – it’s where all of your social media, email and blog activity points back to. Clear and compelling website content is what turns visitors into customers.
People read quickly online, so you need your copy to be easy to read. Using the right words helps to persuade your visitors to convert to becoming your customers. Google favours high-quality copy that naturally contains the keywords your audience are searching for.
Services include website conceptualisation through design and implementation including search engine optimisation; Google AdWords creation and posting; social media platform setup and updating; newsletter design and creation; and management of customer databases as well as the distribution of newsletters.
5. Email marketing.
A regular email newsletter is a non-intrusive way to keep your brand in your recipient’s minds. It’s also highly effective and represents exceptional value for money. According to Experian, the average business email delivers over 40 times return on investment. However, because of the sheer volume of emails your potential customers receive daily, your email needs to stand out to make an impact.
Conceptualisation, planning and organising of events. Includes design, invitations, promotional material, venues and catering.
7. Exhibition stands
Conceptualisation, design, supply and project management of exhibition stands or shopfitting projects.
8. Industrial training
Organisation of specialised training events, development of programmes, sourcing of speakers and subject matter experts.
9. Influencer marketing
Consumers want to trust a company and one way in which they perceive this trust to be earned is through the say-so of influencers or micro-influencers. Those famous or less famous (but equally respected) people who post on social media about how your product has solved a pain point for them.
10. Marketing material
Design, printing and supply of supporting marketing material including banners, pamphlets & brochures, business cards, company/product logos, corporate gifts.
11. Marketing strategies
Strategic planning and the development of customer insight and campaign is critical. Building Brands focuses on identifying the real opportunities where content can help brands play a meaningful role in their customers’ lives. Using social media platforms, Building Brands creates conversations between brand and customer through timely, relevant and entertaining brand content.
12. Social media marketing
A quick, easy and cost-effective way of generating interest about your brand is through the recognised social media platforms. Knowing when to post and what to post can mean the difference between a campaign that directs customers to your website for sales conversion, or one that crashes and burns.
* Coming soon: Social media marketing for authors. We’ll keep you posted when this service is active.
13. Virtual marketing
It doesn’t matter where you are in the world, we can consult remotely with you and translate our ideas for your brand into actionable goals.
14. Website design and maintenance
Creating a website that attracts customers, increases market penetration and converts click-throughs into sales is a fine art and exact science that takes aesthetics, content and SEO into consideration.
Building Brands has built up a team of preferential service providers that include:
- Film makers/videographers
- Graphic designers
- Interior designers
- Print suppliers
- Sign manufacturers & installers
- Stand designers and builders
- Website developers
Mapping your future
Because we have worked in many industry sectors, we are able to pinpoint a strategy that will work just for you. Our specialisation includes, but is not limited to:
- Electronic components
- Food & beverage
- Health & Beauty
- Process control
- Wireless communications
- Working at height