A question I am often asked by prospective clients is whether I am capable of writing content on industrial products and technology. I would certainly like to think so. Something which I learned from a great mentor in my early…

While a large portion of our work at Building Brands is of a paid-for nature, we do believe that as part of our personal ethos, we need to pay-it-forward as well. Our pro bono work over the past three years has included…

“Business has only two functions – marketing and innovation.” ~ Milan Kundera With that said, here are some interesting stats we wanted to share with you: 30% of mobile searches are related to a location (Google, 2016) 61% of marketers…

“Vision without action is a daydream. Action with without vision is a nightmare.” — Japanese proverb For products and services to sell, they need to be subjected to a clearly defined and well-executed marketing strategy. Strategy sprang from the need…

What do the following mean to you: algorithms, SEO, marketing automation, AI, customer journey, omnichannel, attribution, geofencing, micro-moments, smart content, hyperlocal, m-commerce and s-commerce? If you feel like you have fallen into an alternate universe, it could be that what…

There is a free app, developed by Manuel Ebert and known as The Most Dangerous Writing App, which is aimed at those writers who work best under pressure. However, if you stop writing for more than five seconds a notification…

There’s a common misconception that a content creator is the same as a copywriter. So let’s quickly unravel the differences and see if one person can effectively fulfil both roles. What does a copywriter do? The copywriter writes copy that…

So you have been asked to do an interview with somebody from the media and your automatic response is “I can’t do this! What if I say the wrong thing/they misquote me/they take my comments out of context?” Media interviews…