Thought leadership articles
A thought leadership article is not just a revamped press release. It is an extremely specialised type of content creation that, like a press release, follows certain rules to be considered as such.
According to Bruce Rogers, Chief Insight Officer at Forbes and one of the world’s foremost authorities on thought leadership, “Thought leadership content should be informative and embody innovative and actionable components that, in time, because of their effectiveness and contributions can become accepted industry practices. There are many worthwhile approaches of generating high-quality content. What’s essential is to be extremely attentive to the needs and wants of the audience for the material.”
Thought leaders talk about topics important to their audience (customers). The content they create is not about punting product, but rather about providing valuable information that will assist others. Thought leaders must be ahead of the curve, and they are driven by a passion to become the best and give their best to the world.
While the creation of a thought leadership article takes extra effort from the thought leader, there are several clear benefits for companies. Thought leadership articles help to:
- Build brands
- Embrace obstacles
- Share a unique perspective
- Build leaders, freshen perspectives
- Build the next generation
- Create freedom to think
- Get invited to pitch for more work
- Establish credibility
- Influence action
- Create a voice that inspires
- Develop more interaction with consumers
- Develop a sense of trust
- Build a network.
While many companies have employees who have a wealth of knowledge concerning current and upcoming trends, they are often not able to create the content for a thought leadership article. This is where the Building Brands team can step into the gap for you. Let us help you become a thought leader
