Banners, blogs & other digital advertising
We now know that print advertising is not about to disappear in the foreseeable future, but it’s also a good idea to add some digital advertising to your marketing programme.
There are six types of digital advertising you could invest in:
- Display ads (pop-ups, banners etc.)
- Social media
- Video ads
- Native ads (‘because you like…we suggest’)
- Search (PPC/SEO)
- Email ads.
When considering if digital advertising is for you, let’s weigh up these stats:
- 49% of people use their phones to shop (digitaldelane.com)
- Videos are shared 1 200% more than text and links combined (Forbes)
- Small businesses earn an average of $3 in revenue for every $1.60 they spend on Google Ads (WebFX)
- Adding videos to your email can increase click rates by 300%, while interactive email content increases the rate of click-to-open by 73% (MTA)
- 49% of consumers say they would like to receive promotional emails from their favourite brands on a weekly basis (Statista).
In a nutshell, some of the benefits of digital advertising include:
- Online advertising can generate leads from all over the world
- You control your budget
- Your reputation can go viral (good if you are keeping customers happy, bad if you aren’t)
- Allows you to target a niche market
- Quickly create brand awareness
- Analyse your ad’s performance.
Getting your digital advertising campaign right takes experience and knowledge. Instead of diverting your focus from where it should be, speak to the Building Brands team about building a digital marketing strategy that works for YOU.
