Writing a press release and distributing it through appropriate channels will gain valuable exposure for your brand. A press release is a formal announcement made by a business that shares newsworthy information, relating to its latest business development, with the…

We now know that print advertising is not about to disappear in the foreseeable future, but it’s also a good idea to add some digital advertising to your marketing programme. There are six types of digital advertising you could invest…

Anyone who thought digital publishing would replace traditional printed publications, think again. So don’t make the mistake of putting all your ad spend online. Here are two surprising facts for the print media detractors: In the US, 70% of households…

There are several ways to drive traffic to your website, including SEO. However, the importance of Google AdWords cannot be overemphasised if you are trying to quickly reach a targeted market. A website needs traffic for it to serve its…

While your website is your company’s identity document, a regular newsletter is its circulatory system, carrying complete and updated messages on your products and services to your customers. Let’s take a quick look at how regular (very important!) newsletters go…

Your website is your company’s identity document. It’s where customers go to read about your company, its values, visions, and products/services. It’s where you post blogs and white papers and where you share the latest company news with your market.…

Tackling 2021 head on Building Brands wishes you a prosperous 2021! Without stating the obvious, Covid-19 is still around, unemployment is still rife, and crime continues to loom its ugly head. So what makes 2021 different from 2020? We’ve all become a bit…

Beating the lockdown at its own game The lockdown has put trade shows/exhibitions, roadshows and face-to-face training sessions on hold for an indefinite period of time. But that doesn’t mean you cannot still reach your target markets with your products…

A question I am often asked by prospective clients is whether I am capable of writing content on industrial products and technology. I would certainly like to think so. Something which I learned from a great mentor in my early…

While a large portion of our work at Building Brands is of a paid-for nature, we do believe that as part of our personal ethos, we need to pay-it-forward as well. Our pro bono work over the past three years has included…